Written by RUSHD Consulting



As we continue to work towards a more sustainable future, it’s important to remember that achieving our goals will require the buy-in and cooperation of all members of society. A key component of any successful social strategy will be ensuring that those who stand to benefit from our efforts are fully engaged and invested in the process.

This is where the concepts of nudging and personalization come into play, as we seek to tailor our messaging and interventions to the specific needs and preferences of different communities and individuals. By working together and taking a personalized approach, we can create a more sustainable future for all.


A social strategy, from the perspective of governments, is a systematic plan designed to influence the behavior of citizens in order to achieve specific policy objectives or improve societal outcomes.
This strategy often involves leveraging various communication channels, such as traditional media, social media, and public campaigns, to educate, inform, and engage with the public. It may also include the use of behavioral insights, such as nudges or incentives, to encourage desired actions Or discourage harmful practices Governments may develop social strategies to tackle a wide range of issues, including public health, environmental conservation, economic development, and social cohesion. The goal of a government’s social strategy is to promote the well-being of its citizens, foster a sense of shared responsibility, and build trust between the government and the people..


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