SOCIAL STRATEGY
FOREWORD As we continue to work towards a more sustainable future, it’s important to remember that achieving our goals will require the buy-in and cooperation of all members of society. A key component of any successful social strategy will be ensuring that those who stand to benefit from our efforts are fully engaged and invested […]
NUDGING IN SAUDI ARABIA
FOREWORD Nudging represents a concept from behavioral economics, involving subtle prompts that guide individuals towards improved decision-making while maintaining their choice autonomy. This method has become widely adopted across multiple sectors, such as public policy, education, finance, and marketing. In numerous countries, nudging is particularly significant, as governments and entities aim to foster positive behavioral […]
Introduction to Benchmarking
FOREWORD Benchmarking stands as an indispensable tool in today’s organizational development landscape, offering organizations a crucial comparative lens against industry standards. Amidst the thriving business ecosystem of Saudi Arabia, benchmarking is fast gaining prominence. It holds the potential to uncover performance gaps, elucidate best practices, and promote a culture of continual improvement. Embracing benchmarking strategically […]
Personalization
FOREWORD Personalization is transforming customer and citizen experiences across business and government sectors. Examples like Netflix’s personalized recommendations and the UK’s “Your DWP” platform highlight its effectiveness in increasing satisfaction and engagement. Leveraging data analytics, machine learning, and artificial intelligence, organizations can create tailored offerings catering to individual needs. However, personalization presents challenges such as […]
Application of Benchmarking
FOREWORD As Saudi Arabia transitions towards a knowledge-based economy, benchmarking emerges as a linchpin in this transformative journey. Benchmarking provides a platform for organizations to learn from the successes and failures of others, thus crafting a roadmap towards constant improvement and excellence. This strategic tool has found profound applications across varied sectors, fostering a culture […]